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Steven Scott 
Australian Financial Review

10 February 2007

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Key players in next month’s NSW election 


Premier Morris Iemma 

Has not fought an election as Labor leader or Premier. Mapped out sucessful marginal seat campaign in southern Sydney for 2003 election. Took seat of Hurstville from Liberals in 1991 before moving to seat of Lakemba. Various ministerial experience including health and state development. 

Campaign director Mark Arbib 

First time as NSW campaign director but played key role in previous campaigns. 

Chief of staff Mike Kaiser 

Ran Queensland campaigns throughout 1990s, experience in federal campaigns, and successfully ran for Qld parliament in 2000 byelection. 

Key ministers 

Eric Roozendaal, former campaign director 

John Della Bosca, former campaign director 

John Watkins, campaign spokesman 


Ads: Maher & Holmes 

Polling: UMR 

Consultant: Bruce Hawker


Opposition Leader Peter Debnam 

Has not fought election as leader. Held blue ribbon seat of Vaucluse since 1994. Shadow ministry experience. 

Campaign director Graham Jaeschke 

First NSW campaign but involved in previous federal, SA and Qld campaigns. 

Strategist Scott Morrison 

Former NSW campaign director, won more than 20 seats from Labor in last federal election. 

Chief of staff Stephen Galilee 

Former adviser to Tony Abbott and Ian MacFarlane 

First NSW campaign but involved in previous federal campaigns 

Key MPs 

Barry O'Farrell, Deputy Opposition Leader 

Mike Gallacher 

Peta Seaton 

Andrew Stoner, Nationals leader 


Ads: No agency, individuals including Ted Horton and John King 

Polling: Mark Texter 

Strategy: Grahame Morris
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