Key players in next month’s NSW election
Premier Morris Iemma
Has not fought an election as Labor leader or Premier. Mapped out sucessful marginal seat campaign in southern Sydney for 2003 election. Took seat of Hurstville from Liberals in 1991 before moving to seat of Lakemba. Various ministerial experience including health and state development.
Campaign director Mark Arbib
First time as NSW campaign director but played key role in previous campaigns.
Chief of staff Mike Kaiser
Ran Queensland campaigns throughout 1990s, experience in federal campaigns, and successfully ran for Qld parliament in 2000 byelection.
Eric Roozendaal, former campaign director
John Della Bosca, former campaign director
John Watkins, campaign spokesman
Ads: Maher & Holmes
Consultant: Bruce Hawker
Opposition Leader Peter Debnam
Has not fought election as leader. Held blue ribbon seat of Vaucluse since 1994. Shadow ministry experience.
Campaign director Graham Jaeschke
First NSW campaign but involved in previous federal, SA and Qld campaigns.
Strategist Scott Morrison
Former NSW campaign director, won more than 20 seats from Labor in last federal election.
Chief of staff Stephen Galilee
Former adviser to Tony Abbott and Ian MacFarlane
First NSW campaign but involved in previous federal campaigns
Barry O'Farrell, Deputy Opposition Leader
Andrew Stoner, Nationals leader
Ads: No agency, individuals including Ted Horton and John King
Polling: Mark TexterStrategy: Grahame Morris